Got the same email, and pre-ordered for the on sale intro price. If it can deliver the same quality shave as V1 and V2, I imagine that this could be the razor that can bring the mainstream back to classic wet shaving.
The following is the announcement email:
Announcing OneBlade© CORE
— An Open Letter to Our Customers —
When we began development on the OneBlade
© Razor, we dove into the project with no predetermined specifications regarding razor type, materials, or cost — we simply gave our design and engineering team one parameter to work from: to build the best razor on Earth, one that could perform like a high-quality straight razor, but be intuitive to use with a minimal learning curve. Our goal was to offer an innovative razor that wet-shaving enthusiasts and cartridge-razor users alike could truly enjoy using... a razor that would ultimately become their ‘go-to’ shaving tool.
With our first razor product, we opted to match the sophistication of our design with the best materials and manufacturing processes available — ultra-high-grade solid stainless steel… metal injection molding technology… physical vapor deposition coating… hand-assembly… hand-polishing… individual serial numbering… and more. The result was our award-winning
OneBlade© GENESIS razor (our original OneBlade
© Razor model 1.0 and 2.0 has been renamed "
OneBlade© GENESIS"). But given the cost of the high-grade materials that we were using, in addition to the sophisticated manufacturing process required, that meant that we simply couldn’t retail the razor at a price that was widely accessible.
So, beginning in late 2016, we went back to our design and engineering team to explore the possibility of building a new razor… one that maintained the core attributes of our original patent-pending design — meaning that there would be absolutely no compromise in overall shaving performance — but incorporated materials and a manufacturing process that would ultimately allow us to offer the razor at a much more accessible price. We are pleased to announce that we were successful in this endeavor with the release of our new
OneBlade© CORE razor.
(Pictured Above: Our New OneBlade© CORE Razor, $49.95)
Like
GENESIS,
OneBlade© CORE maintains our signature, patent-pending design profile — our optimal head design, optimal pivot, quick-load blade system, weighted handle, and compatibility with the Feather FHS-10 single edge blades. But we’ve moved from the use of high-grade solid stainless steel for the primary razor parts to TritanTM, an ultra-durable and BPA-free engineering-grade polymer (plastic). Along with this key material change, we’ve made some changes with our manufacturing process compared to
GENESIS — in place of metal injection molding, we’re using plastic injection molding. And this model won't be hand-assembled, hand-polished, or have individual serial numbers. And while
OneBlade© CORE does come equipped with a razor display stand as pictured above, this is built using 1.5mm thick anodized aluminum… versus the 316L solid stainless steel used for our
GENESIS display stand.
In short, we went from the advanced 50-step manufacturing process required to produce our luxury
GENESIS razor, to a simple five-step process to build the more economical
OneBlade© CORE.
With the launch of
CORE, we know our customers will have questions about which razor is right for them. One question we expect to hear is, “Should I trade in my
GENESIS for a
CORE?” While
CORE will be our newest razor, it isn’t “Version 3.0” or the next generation
OneBlade© Razor. Our higher priced original razor still includes the most advanced technology and the best all-around shaving experience we have to offer. It’s also built to last multiple lifetimes as a truly heirloom-worthy, luxury tool. For these reasons,
GENESIS will continue to be our flagship razor moving forward as it’s a leader in its class in every possible category. But
CORE will now offer customers the ability to experience the fundamental OneBlade
© shave at a price that’s markedly more accessible.
At the foundation of OneBlade
© is a commitment to restore all the best attributes and experiences of traditional shaving, using innovative design and modern engineering. Shaving is a job. It should be done well… And it should be accomplished and enjoyed while using the very best equipment.
Now, regardless of your budget, we have the right tool for you.
To be among the first to receive a OneBlade
© CORE, take advantage of early access pre-ordering, detailed below. Please note that we’ve produced a limited quantity of these CORE razors and expect to sell out very quickly. Please also note that all OneBlade
© CORE orders will ship out on June 9th (meaning for U.S. residents, we guarantee delivery before Father’s Day).
Sincerely & Best Shaves,
Tod Barrett
CEO, OneBlade Inc.
P.S. We will be releasing additional updates over the next several days regarding CORE, but please don't hesitate to
send our team an email if you have any questions whatsoever in the meantime.
